- Category: Work
Lead role in the development of a new commercially optimised version of visitlancashire.com
Live URL: visitlancashire.com
Skills / Tags / Role: Commercial strategy, UX design, IA, Axure
My Role: UX design lead - production of full information architecture map, and subsequent wire frame architecture. Devised and implemented a commercial strategy to increase the revenue generated from the web site.
Marketing Lancashire is continuously looking for ways to improve the visitor experience and develop commercial opportunities. New Mind's newly redeveloped site, www.visitlancashire.com delivers on all counts.
The page layouts throughout the site have been redesigned to incorporate striking lifestyle imagery, attention grabbing fonts, clear calls to action and prominent searches featuring expandable search boxes for improved usability.