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Visit Lancashire - 2011

Lead role in the development of a new commercially optimised version of

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Skills / Tags / Role: Commercial strategy, UX design, IA, Axure

My Role: UX design lead - production of full information architecture map, and subsequent wire frame architecture. Devised and implemented a commercial strategy to increase the revenue generated from the web site.

Project Description:

Marketing Lancashire is continuously looking for ways to improve the visitor experience and develop commercial opportunities. New Mind's newly redeveloped site, delivers on all counts.

The page layouts throughout the site have been redesigned to incorporate striking lifestyle imagery, attention grabbing fonts, clear calls to action and prominent searches featuring expandable search boxes for improved usability.

Sample image

Send us an email or give us a call on (123) 456-7890


  • Cheshire, UK.
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