- Category: Work
Visit Chester & Cheshire is a superb example of a modern destination website.
Live URL: visitchester.com - Accommodation Page
Skills / Tags / Role: Project management, commercial strategy, design, user experience, IA, build
My Role: Project management, implementation
Project managed a site experience overhaul. Achieving a 114% increase in site bookings for same period in previous year.
Visit Chester & Cheshire is a superb example of a modern destination website, integrating a whole suite of functionality in a template that is clean, uncluttered and attractive to visitors. The fresh new look and usability is already having a clear and demonstrable effect on visitors numbers and online bookings.
The home page features a What’s on calendar, accommodation search and a featured events page. These controls bring key points of interest to users through on to the front page, meaning less clicking and more finding.
The booking and search results functionality makes finding accommodation and events easier than ever before. Our accommodation search provides results showing ‘Was’ and ‘Now’ pricing as well as room/unit selection, all without having to navigate away from the results page.
The product detail pages allow the providers to bring their products to life with strong data and imagery. Up to eight images can be assigned to each product, with a video slideshow available to see the images in a large size at the click of a button. Location mapping and provider facilities are available in tabs, while ‘What’s Nearby?’ functionality pulls through any nearby destinations and links to the appropriate product page. Relevant awards are also prominently displayed to give the providers the recognition they deserve.